Curious by nature and tenacious by instinct, I specialise in editorial content and press relations across the design and lifestyle landscape.
Peruse my experience and selected work — and let’s start a conversation.
After graduating with a degree in journalism, I spent several years working as an editor at one of Australia’s leading design publications, profiling established and emerging creatives and the built environment that surrounds us.
Most recently, I oversaw the coordination, delivery and management of integrated communications schedules and media platforms at one of Australia’s foremost architecture and interior design practices, ensuring alignment with major project launches and key industry milestones.
My work has been published in a range of leading design publications, including The Local Project, IndesignLive, inside magazine and Australian Design Review.
Skillset
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Skillset *
Interviews & insight
Drawing on my journalism training, I work closely with you and your team to uncover distinctive, commercially grounded thought leadership that balances human perspective with craft and expertise. The result is considered storytelling that positions you as a trusted voice in your field.
Editorial content
Creating content that is both sophisticated and accessible requires careful consideration at every stage, shaping language and talking points that are intelligent and always grounded in substance and sensibility.
Website copywriting
Whether it’s your vision statement, company profile, or team bios, every website requires copy that is clear, concise, and informative.
Social media captions
Do not let strong visuals go to waste. Complement them with concise, considered captioning that avoids empty language.
Project profiling & storytelling
Distilling years of work into a design narrative that is descriptive, digestible, and dynamic requires sharp perspective and precision. I translate built projects into compelling stories for industry media and prospective clients, positioning your work within current conversations and future priorities.
Press releases & media relations
With experience on both sides of the exchange — as media and as the pitcher — I know a well-crafted press release and targeted strategy are essential to standing out in a crowded inbox.
Don’t be shy. I won’t bite…but my work might.
Get in touch.
I acknowledge the Traditional Custodians of the land upon which I work, socialise and live — the Wurundjeri Woi Wurrung People of the Kulin Nation.